Digital & Social Media Strategy: Marketing in the New Digital Era

Concrete tools for bidding without overspending and reaching customers who are already flooded with ads.

1. 01Identify your unique selling proposition
2. 02Develop or attack a new target market
3. 03Develop your marketing objectives
4. 04Identify the components of a digital promotional campaign
5. 05Define the digital sales cycle
6. 06Complete online sales with cross-selling and up-selling
7. 07Learn the differences between social media platforms
8. 08Determine your marketing budget

• Strategic positioning
• Segmentation
• Market research
• Value proposition & CRM
• Positioning statement
• Facebook & LinkedIn ads
• SEO & SEM
• Google Business Profile
• Sales techniques
• Media plan & budget
• Influencer marketing

• Business owners
• Entrepreneurs
• Managers
• Digital marketers
• Marketing managers
• Social media professionals

1. Week 1

   • Introduction to marketing, strategic positioning, needs/wants/demand

2. Week 2

   • Segmentation, features & benefits, strategic positioning (continued)

3. Week 3

   • Market research: objectives and types; market research demo

4. Week 4

   • Value proposition, customer relationship management

5. Week 5

   • Unique selling proposition, positioning statement

6. Week 6

   • Digital marketing strategy (Facebook and LinkedIn ads demo); pricing techniques

7. Week 7

   • Marketing objectives; SEO and SEM (Google Search, SEO demo on WordPress)

8. Week 8

   • Sales techniques: closing, prospecting, elevator pitch, probing questions

9. Week 9

   • Creative campaigns; media plan and marketing budget

10. Week 10

    • Social media platforms, influencer marketing

• “We were able in less than a month to work on my social media portals and travel-related websites to help boost my Airbnb business. I would love to have Strategy Up work on my future projects.”

  Vanessa Shebib · King Street Cottages

• “Marc has both the practical and theoretical expertise to not only excel at teaching but truly engage his students. I have completed two graduate degrees, and Marc was a higher-calibre instructor than most of my university professors.”

  Pat Power · Minto Consulting Services

• “It was an amazing 12-week crash course (because yes, there is that much to learn). Does this make me an expert? No. But now I know what I don't know when it comes to marketing, and that's immeasurably valuable.”

  Jay Fisher · Capture It Photography

• “If you are a small business owner in NS, I strongly recommend you register. Marc Zirka is extremely knowledgeable. I took away so many valuable lessons.”

  Michele Davidson · Vacation MD

• “His use of business experiences, real-life examples, and an open and constructive teaching style made for a fantastic learning experience.”

  Laura Cormier · Workplace Therapeutics

• “Your course has helped build my confidence in promoting my event digitally.”

  Hind Hammoud · Atlantic Convenience Expo